16.11.2015 Warsaw students win google marketing competition
A team of students from three universities in Warsaw: Warsaw School of Economics, Warsaw University of Life Sciences and Warsaw University of Technology won the Google Online Marketing Challenge international competition in 2014. In their winning project.
The teams participating in the competition had a budget of $ 250 for a three-week web advertising campaign. Each team could choose an organization or company they would promote online. The competition jury evaluated the effectiveness of teams in the conducted activities.
The Warsaw team decided to support the promotion of football club Legia Warszawa. The main objective was to increase the sales of tickets, club clothing and gadgets among fans. Advertisements designed by students were displayed 148 thousand times, clicked 2.3 thousand times, and the recipients of advertising carried out more than 400 actions on the football club website, including nearly 200 ticket purchases.
The competition prizes - for the team and its supervisor - included a weekly trip to San Francisco, where the winners could visit Google headquarters and meet with internet marketing specialists.
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